Dewey and Brün

The creative process of an artist can be greatly modified by the participation or lack of participation of new technologies. Herbert Brün, a pioneer in computer music, chooses to point out the lack of editing capabilities that computer music had compared to composing with pen and paper in 1973, a quality that is no longer a fact with today’s technology. Today’s music technology has surpassed pen and paper by a landslide, a composer can edit not only notes, but also add intentions to the interpretation with an instant reproduction of what is being modified. Today’s technology makes the process of composing ten times faster than using pen and paper, it has also replaced the need for a real orchestra, and lowered music production costs. As the composing process gets faster one might speculate that in a capitalist industry the artist has less attachment to his work than when composers used to spent hours writing and erasing on staff paper.

John Dewey differentiates between a reactive primal discharge of emotion and planned aesthetic expression. According to Dewey, a true expression is a consequence of adversity and engages the public invoking a certain emotional reaction in them. Expressing an aesthetic idea requires a complete understanding of the environment and of the adversity that surrounds it, understanding the meaning is important in expression. To differentiate expression with a primal discharge of emotions there has to be also a certain mechanical training to achieve proper technique that may assist in conveying the message more efficiently.

week 13

Walter Benjamin places a great value on the uniqueness of an art piece. The originality of an art piece always binds the artifact to an specific time period, the time and the place of its creation add a special value to each piece. Walter Benjamin fears that with technological reproduction we lose that special value, but it also transforms the way we perceive each piece which produces new aesthetic experiences.

Technological reproduction can change the whole context of an art piece and place it in a new innovative and challenging environment, thus creating a brand new aesthetic experience. Benjamin thinks that by doing this we are threatening the authority of the object, an act that might sound disrespectful but I think art embraces being challenged and transformed to open new vehicles of expression.

Ranciere defines an aesthetic experience as “bearing the edifice of the art of the beautiful and of the art of living”, which connects art to everything else we experience as human beings including politics. Art is influenced by personal experiences, values, culture, history, society, and by the political atmosphere that existed while the piece was born. Art is bound to be a commentary of the time of its creation, we should keep this in mind while discovering new aesthetic experiences.

week 11

The relevant nature of the MIT article ““Theory”, in Remediation: Understanding New Media” it’s almost uncanny. It was written in 1999 and it predicts many technological events and media changes that are happening today. The VR industry started around the same years the authors wrote the article, but just as the 3d industry it disappeared until the technology was able to catch on to the consumers expectations.  Now VR technology has emerged from the shadows with better tools to achieve a more believable and transparent immediacy. There are also many other industries that try to achieve immediacy by using technologies that enables them to be transparent to the user. For example, most people don’t notice sound in a film (unless is a huge action feature) because the work of the sound editors has to achieve transparency and never keep you out of the story line.

Hypermediacy is probably sometimes overused by the media and the user, we constantly live now on split screens and short attention spans, but as much as any other media use it also bring out innovative ideas of delivering new media. Hypermediacy is sometimes characterized by a random access to an application that has non physical beginning, middle or end. One application today that is a product of hypermediacy is Snapchat. Snapchat makes the user aware of the medium, and it doesn’t strive for realism or transparency.

Media is in a constant circle of remediation, there are many approaches of achieving remediation of a medium, which is, the representation of one medium in another medium. One example of this is the Amazon Kindle in which the computer is remediating books and adding new features like wifi connnection to look for words, videos, and hyperlinks in magazines.

Week 10

Immersion and embeddedness are related to each other but they are approached from way too different perspectives. Haraway approaches embeddedness and almost everything else with a political angle and aims to stop dissociating man from cyborg in search for an equal plainfield in her feministic views. She claims that by embracing our cyborg futuristic nature we will exist in a genderless cyborg world which frees women of her own restrictions.
Martti Latti’s approach to technology is less preoccupied and less filled with worry. He examines our desire to be immersed with a desire to learn more from human nature. He also draws a comparison between humans and cyborgs when we try to be immersed so much in a game that we are almost a subdit of the machine. There is dangers to technology as Haraway states, but we must not forget, we are the ones choosing to give up control. Latti states that by giving up control we arrive to a deeper immersion to the game where our idea of our body changes, we now are connected to another world. Embeddedness will be an important tool to achieve fuller levels of immersion, the diverse political angles it might bring are greatly unknown.

Media Classification

A media makers, critics, and consumers it is of great importance to understand how media classifies its audiences to create or direct content specifically directed towards certain sectors of the population. Dissecting the process of branding the consumer will ultimately make us better producers, storytellers, advertisers, and maybe also less vulnerable to manipulation, maybe..

Different types of media classify their consumer in different ways. The internet likes to micro classify their consumer and delivering personalized advertisements that at times  can  feel a bit invasive. Network television has historically used a broader brush to classify its audience and it mainly does so by separating people by its race and social status. This broad classification gave us broad and stereotypical representations of the black community on TV during the 60s and 70s which people protested and created a pendulum effect that brought networks to create shows like “The Cosby Show”.

Ultimately what TV networks where looking for was a broader consumer range that opened up more possibilities for advertising. The effectiveness of the american dream helped to make minorities prime consumers which fortunately had an impact on growing diversity on TV.


The panopticon has many functions, the main one is structural that produces many other important functions as a consequence. The structure design has different effects in the subjects that participate in it and in the society that complies with it.  Because of it compartmentalized structure it dissolves any sense of community and communication, stripping the individual with its collective  potential power. The panopticon has also political effects, the subtlety of the power structure creates a power figure vacuum making the institutions more powerful than any individual leader. The structure could also have good short term economic results in which every worker that is inside the panopticon would work without distraction and be more productive for a while. The panopticon looks like an ideal scenario for discipline, however; it leaves the human factor out of the equation, it’s believed the structure by itself will control behavior and that individuals will never step out of bounds which humans almost never do.

I believe it is important to discuss the many function distinctions that the panopticon may have because that way we can recognize everything that it affects.

Media has an enormous potential power over society, it may be the vehicle for commercial gain, political propaganda, or even education by distributing information to society. Prisons are able to control society because there are part of a big structure that tries to subject society to its laws, by establishing a punishment and branding people there is a constant regulation from the state.

Public sphere

The public sphere is the space where public opinion can be formed.  I believe the public sphere is strongly related to a specific ideology that lets the public opinion flourish. The public sphere began to form when modern constitutions guaranteed society private autonomy and it currently thrives in democratic states. The guaranteed private autonomy for individuals gave the people several different rights like the freedom of assembly which saw the birth of public opinion.

I believe it’s possible to have a free but never equal discourse in the public sphere since there are many variables from each individual and each channel of communication. The Internet has leveled some of the plain field for the people that want to voice their opinion but there will always be a more powerful individual or corporation that owns more means of communication.